Radio Advertising Costs, Agency and Rates Impacts on Brand Promotion
The popularity of radio seems to blur away as compared to TV and digital mediums which are considered as the most sought-out news medium for all generations nowadays. This is mainly due to how companies, especially those of bigger names, approach radio more as a venue of promotion rather than information- which was the primary aim for its conception. This statement may be true to cities or modernised places. But the scenario is different in rural areas. In small towns or suburbs, radio remains one of the most dependable mediums that people use to be updated on news in relation to natural disasters and other current events. It is still widely used in these areas as the air time for television programs are commonly shorter as compared to radio airtime that can extend to 24 hours a day. So while radio may not be the most efficient in bringing in returns for big corporations, it still has its potential and perhaps what needs to be done is more research and experim...