TV Advertising Still Post High ROIs for Marketers
The digital era gave way to the rise of the different forms of online marketing. The popular use of handy gadgets and other technologies like desktops and laptops have created a mindset that TV advertising and other forms of traditional advertising are now ineffective. However, recent research proved this thought to be wrong. With the impressive research findings, marketers from various industries can now stay put and relax knowing that the budget they have spent for the different TV advertising rates will give them the ROI that they expect. Let us know more about the important findings from this data-driven advertising research. As a response to marketers’ concerns about TV advertisements effectiveness, a study was recently conducted by Australian media group ThinkTV. The study led by Monash University Professor Peter Danaher assessed how TV impacts customers’ immediate response. With the aim of having objective data to support the idea that TV is effective i...